Download the PDF A dealer sets out to give his business a better name.
by Michael Specter
When I first visited the city of Antalya, on the Mediterranean coast of Turkey, four years ago, the streets near the Old Town's twelfth-century minaret were filled with carpet salesmen. They advertised themselves by shouting in German, English, Russian, and Turkish–any language that they thought might work. Read more »
Michael Specter has been a staff writer at The New Yorker since 1998.
